No soul truly thrives in isolation. A downpour, a steaming bowl of spicy soup, an iced juice, a ride in the 70°F (20℃) air, a campfire watched with old friends, shimmering cosmos through a telescope – and of course, a cat. Pitch-black, eyes of amber and sea, who taught a hollow ME that links are life. We called the cat pidan. Then WE became pidan.

Guided by our “Cat First” belief, we focus our efforts across four key pillars–PRODUCTS, EXPRESSIONS, FERAL WELFARE, and CHANNELS. Our vision is a world where all cats, whether cherished companions at home or free-roaming outdoor explorers, live healthy, comfortable lives filled with love and gentle care. Moreover, pidan is committed to nurturing the worldwide community united by cats, ensuring that a portion of its earnings is channeled back to felines and their devoted human families.

Humans need cats because they transform the sadness of solitude into the beauty of tranquility.